You can put a video almost anywhere and it will produce an effect. Visitors favor videos because they're convenient, digestible, and engaging. Your business benefits from video because it’s captivating, educational, and mobile-friendly.
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During these times I always review trends and marketing tactics that have stood out this year, however our content marketing and online advertising avenues have faired well over time. A few changes are in the forecast, but staying the course into the new year is ok for those who have a good content marketing strategy.
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First impressions of your brand and your business happen online and your website is the number one online factor for convincing potential clients that your brand is reputable, reliable and the best choice for their needs.
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Summer of 2020 has been a challenging one for sure, but we have seen some good changes take place and now is the time to make a move for your business. We have learned a few new approaches for social media strategy in today’s new norm and a few old practices that are now more important.
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This is your chance to build your brand, strengthen relationships, create trust and grow demand for your services. Establishing that brand-consumer trust is invaluable to the longevity of your business now and long beyond COVID-19. As we all work together to get through this Pandemic, remember to show empathy and be kind, your brand will thrive from this.
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As of late 2019, average reach for Facebook posts was down by 2.2%, meaning that brands could reasonably expect their posts to be seen by about 5.5% of their Page’s followers. Which means marketers who don’t stay up to date may have a tougher time getting their content in front of their audience’s eyeballs.
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Perhaps the most powerful and compelling reason email will continue to dominate is the ownership aspect. Direct access to your own customers will be critical for your long-term success.
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The intent-based approach involves marketing a product or a service based on the prospect's intent to make a purchase decision, demonstrated by their actions and behavior.
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Video Marketing Statistics
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