Video Marketing Statistics

 

  • Mobile video usage has increased by nearly 10 million daily viewing minutes in the last two years. (Source)

  • Cisco projects that global internet traffic from videos will make up 82% of all consumer internet traffic by 2021. (Source)

  • 70% of YouTube viewers watch videos for "help with a problem" they're having in their hobby, studies, or job. (Source)

  • 43% of B2C marketers say pre-produced video is the most successful type of content for marketing purposes. (Source)

  • Globally, YouTube is consumers' leading source of video content, at 83% (Facebook is second, at 67%). (Source)

  • 62% of B2B marketers have rated video as an effective content marketing tactic. (Source)

  • Using the word “video” in an email subject line boosts open rates by 19% and clickthrough rates by 65%. (Source)

  • 85% of adults consume content on multiple devices at the same time. (Source)

Kevin BarracoContent Marketing