"Content is king" still holds true, but the rules surrounding content production as well as our understanding of it as marketers has changed. No longer is it about having content in spades, it's all about quality.
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Today, your marketing mix should include social media, SEO, influencers, PPC ads, a mobile-first mentality, segmented and transactional email, remarketing, content marketing
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It looks like video will continue to become more widespread. Unsurprisingly, 99% of businesses currently using video reported that they plan to continue into 2017. And, what's more, 34% of those currently not invested in video plan to start during the coming year.
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The following infographic that illustrates why 2017 will be the year of video marketing. Learn about just how many videos are watched on social media every day (hint: it's a lot) and how other marketers are using video to achieve their goals.
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Video Content is trending stronger than ever. This is why Smart Media LLC creates professional produced video content for all of our clients, delivering the best inbound marketing strategy.
In short: Reading is out, watching is in. Ten years ago, the power content marketing move was search + written content. Now, it’s social media + video content.
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Building a solid information architecture is incredibly important for ranking well in organic search across a broad topic area. Creating hyper-focused clusters of content geared around a specific topic will not only help solve for that, but it’ll enable you to keep focused on creating content that your buyer persona actually cares about.
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An Insight on digital marketing and reaching your audience.
The number one fact is that the mobile world is here. Don’t bother to read further if you are not already optimized for mobile such as a responsive website or if don’t have a plan to update very soon. Studies earlier this year state that sixty five percent of time spent consuming content is on a mobile device and that number is increasing fast.
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Here are some recent statistics for video content marketing in 2016
Today, video is the leading content across the internet and social media channels. For small business brands, its essential to include video content into your marketing strategy. No matter what you are selling and no matter what services you provide, video content will gain an increased online presence for your business.
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